B&B ITALIA partners with 10 Corso Como to celebrate the Up Series 50th anniversary
Italian concept store 10 Corso Como, which opened its first U.S. location at New York’s Seaport District in September 2018, will debut a special in-store display of B&B Italia’s iconic Up Series that celebrates its 50th anniversary this year.
In 1969, B&B Italia teamed up with renowned designer Gaetano Pesce for one of the most notable collections in the history of furniture design, titled the Up Series. B&B Italia celebrates the 50th anniversary of the renowned collection by partnering with 10 Corso Como New York, the city’s premier experiential retail destination that features an ever-changing blend of design, art and fashion alongside a gallery and an Italian restaurant. Beginning