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Purl Soho in collaboration with Lidewij Edelkoort Color Trend 2020


  • Purl Soho 459 Broome St New York, NY 10013 United States (map)
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Purl Soho in collaboration with Lidewij Edelkoort Color Trend A/W 2021-22

In honor of NYTM Lidewij Edelkoort, the founder of NYTM selected six color palets of yarns from Purl Soho’s yarns selection. The palets reflect Edelkoort’s forecast for A/W 2012-20 color trend

Purl Soho: Their clients indulge in extremely soft and sensuous materials; sampled and designed with tenderness and intent. Founded by a best friend and two sisters (Page Marchese Norman and Joelle and Jennifer Hoverson) Purl Soho started out at the beginning of this century as if it forebode how the world would soon be in dire need of craft, quality and humanity. Following their first small stores selling knitting and quilting supplies, they now have a large flagship; a well-kept secret, miraculously proving that the Soho district can still contain one place of integrity to satisfy customers’ creativity.

Together with their favorite suppliers, they blend fiber, twist yarn and give color. Great colorists themselves, the store vibrates with mellow tones of tinted neutrals and muted brighter hues. Yarns are derived from yak, camel and cashmere goats but also woolens, of course, play a dominant role. In the business of developing yarns for knitting and weaving, they are a rare sight in today’s culture of the ready-made. Surrounded by luxury retailers, they use a sotto voce to narrate another vision of what defines luxury today; a quiet, almost still approach to color and a slow manifest for making. meditative mentality and a tree-hugging lifestyle, where noble yarns might embrace twigs as if embodying beauty in its raw form; delivering the different shades related to nature’s most precious organic material. This wool and wood dance in unison, and in slow motion, rendering materials in their essential spirit.