Online / Presentation / Multiple Techniques
Presented online by Lidewij Edelkoort
17:00 Paris CET
11:00 New York EST
8:00 West Coast PST
Tickets: $125 — including a copy of Proud South Craft shipped to your door!
Join us on September 4th for an inspiring look at new craft and design from the Global South! Coinciding with Maison & Objet’s September edition, this 60-minute trend presentation brings together the dynamic work of emerging and established creatives. As Edelkoort observes, "Craft is the direct link humans have with their ancestors and the beginning of civilisation." She feels this irreversible revival of craft reflects society’s desire for authenticity and tactility, to complement our modern mode of living, but more so, craft embodies our urgent need to affirm the power of humans over machines and artificial intelligence. Hence, the idea of an activist counterculture, manifesting with palpable proof that the made-by-hand can become a Proud South revolutionary movement to reckon with.
The copy of Proud South Craft you will receive!
Proud South Craft is the second volume in a series that celebrates the creative forces of the new Global South. Through the expressive lens of contemporary craft, embraced as a tool for transformation, this book highlights furniture, art, lighting, textiles, ceramics, woodwork, basketry, stonework, glass and more. With over 400 pages of captivating stories and inspiring imagery, this book is also an object to covet, designed by Mariola Lopez Mariño, putting the visuals on the pedestal they deserve and proudly sealing them in a beautiful metallic cover. Therefore, this webinar and book are the perfect way to discover the exciting voices from the southern parts of the planet that are redefining craft, design and culture.
Lidewij Edelkoort is arguably the world's most renowned trend forecaster, working in industries from fashion to food, design, architecture, tech, communication, automotive and retail. Founded in 1986, her company Trend Union produces trend tools for strategists, designers and marketers at brands from Zara to Prada. She is also a publisher, humanitarian, educator and exhibition curator. In 2015, she established an MFA Textile Masters at Parsons and New York Textile Month. In 2020, she co-founded the World Hope Forum to inspire the creative community to rebuild a better society. Since 2022, she is the founder and mentor of Polimoda’s textile master Farm to Fabric to Fashion.Edelkoort has been named one of the Most Influential People in Fashion and one of the Most Influential People in Design. Written in 2014, her much-talked about ANTI_FASHION Manifesto was the first to raise awareness about the shifts and upheavals currently experienced in the global fashion industry. From 1998-2008 she was Chairwoman of Design Academy Eindhoven before moving to New York from 2015-2020 where she was Dean of Hybrid Design Studies at Parsons, establishing an MFA Textile Masters and New York Textile Month. In 2020, in response to the Covid-19 pandemic, she co-founded the World Hope Forum as a platform to inspire the creative community to rebuild a better society. Edelkoort's latest publications include Proud South (2022), Uxua Utopia (2022), and Proud South Craft (2025), each of which celebrate the creative talent of the Global South.